The Athlete Brand Blueprint

More Than an Athlete: Build a Brand That Lasts a Lifetime.

In today's digital world, an athlete's brand is their most powerful asset. This 8-week, accredited course gives high school athletes the essential tools to build a positive personal brand, navigate social media responsibly, and engage with the media like a seasoned pro.

If Your Athlete Wants to Stand Out, This Course is For Them.

Ambitious Student-Athletes (Ages 14+): Young athletes who are serious about their sport and want to build a professional reputation.

Aspiring Collegiate Athletes: Students who need to create a clean, impressive social media presence for recruiters and coaches.

Future Leaders: Any athlete who wants to learn the modern communication skills necessary for future success, both in and out of their sport.

A Curriculum for the Modern Athlete

Throughout this 8-week course, students will gain practical, real-world skills through engaging modules and project-based assignments. Key learning outcomes include:

Define Your Personal Brand:

Discover your core values and learn how to craft a compelling and authentic brand story.

Master Social Media:

Learn the strategies for creating professional content, engaging your audience, and avoiding common pitfalls.

Navigate the Media:

Gain confidence and skills for handling interviews, press conferences, and public speaking opportunities.

Understand Sponsorships & NIL:

Get an introduction to the world of Name, Image, and Likeness (NIL) and how to build a brand that attracts partners.

Build a Professional Network:

Learn how to connect with coaches, mentors, and industry leaders both online and in person.

Flexible, Accredited, and Built for Your Schedule

  • Format: Flexible Online Learning

  • Accreditation: Fully Accredited (Powered by K12 Private Academy)

  • Duration: 8 Weeks

  • Commitment: 3-5 hours per week, completed on your schedule.

Don't Just Play the Game. Change It.

Give your athlete the tools to build a powerful brand that opens doors for years to come. With a limited number of spots available, now is the time to invest in their future beyond the mat.